With the advancement in technology and the way people are comfortable with mobile apps, we have come to a stage where we can say that “Apps are the future”.
Every business irrespective of its size has switched to mobile applications for reaching out to their customers. Many companies have mobile apps development as one of the top most priority service that they offer. And because of this huge competition between the mobile apps developers one should keep certain points in mind while developing a mobile app.
Here is a list of 10 key points that one should keep in mind before developing a mobile application.
Make a goal for the program
When one thinks of developing a mobile app he should create a goal; first step should include examining the goal of the program. One should be very clear on how he wants to be presented before his customers. Whether he wants to build a customer loyalty and improve his customer service or he just want to get in a new stream to get revenue. By simply agreeing on a goal, one places himself ahead of the competition in market. After agreeing on the goal, prioritize it and you would know where to start.
Understand the target of your users
The second step to follow in the process is to understand the target of the users, what they want, what are their requirements and what technologies do they use. This process will include a research of the platforms which are mostly used by the users, and then understand each user experience. Every device used by user is different, and each one has different need. For example, one may be using mobile banking app for transferring their funds but other one would be using it to find the closest ATM or closest branch.
Make a group to focus on user’s need
Spending time with your targeted users is the only way out to ensure that you really understand what the targeted users are looking for. As one moves further in process he can discuss the ideas with group and group can provide value far beyond from the initial stage and make the target clearer.
Identify a solution that is minimally viable
Break your problems and complications into small parts and target on short term goals. Do not try to tackle the whole problem at once; instead release a basic version of the app and upgrade it through efficient paths provided on the platforms. Most of the platforms offer efficient path to upgrade the app , this will help you to enter the market more quickly and giving updates periodically will create an image that you always stay top-of-mind before the users.
Plan multiple releases
Releasing an initial version is just the beginning; there are statistics that show when a new update is released user get re-engaged with your application. Spread the key functionalities across the first handful versions to keep the users engaged. But one has to be careful and has to make sure that he doesn’t releases the upgraded version too often. Make a 2-3 months gap between major releases so that user engages over a longer period of time.
Be balanced between your users and business.
Balancing the business drivers with real users can be difficult task. In many cases, the two are just at odds with each other. Therefore one has to make sure to create a balance between them and make smart tradeoffs. This can be achieved by collecting research such as user studies, business viability, expert opinion and technical feasibility. These bodies of data can be used to achieve balance between user centric solutions and business gains.
Know your app environment well
Explore the apps present in each of the platforms you want to support. Each platform present out there has different collection of applications and different interface paradigms. Experimenting your mobile app with the most popular device out there will give you the idea of what is possible out there and also will help you to understand the expectation of users. Try to use a different mobile platform during exploration process.
Discuss with your IT team early
The technical challenge that actually ties your backend business processes to a digital solution encircles smart phones and kiosks. For example, the technology architecture for a multichannel solution goes far beyond the platform you choose for front-end development. To achieve success, one must consider how to architect data delivery and API management along with scalability, content aggregation, device optimization, security, API translation and other factors. Plan it well with the IT team before you reached too far from the planning path.
Decide a technology on which you can live and grow with
As in the mobile the space is maturing, you will have many more apps to be developed. In many cases your goals will let you choose which platform is best for you. For example; if the goal is to reach as many users as possible across all platforms, you can go with HTML framework with little hardware integration. If the goal is to provide deep hardware integration for augmented reality technology, then you should develop a native application. The decisions taken around technology will directly affect the functionality of the app.
How to measure success
The last step in the process is to determine how to calculate or measure success. With a morass of devices, potential features, technologies and platforms, success can be a bit challenging to define, but it will affect the ultimate strategy made by you. Keep the following questions in mind.
Will this increase the transaction volume and revenue?
Will this increase the brand recognition and loyalty?
How do you want to integrate the app with the social media program?
Will this decrease the costs?
How many people do you want use your app?
Will this increase the number of customer adoption and retention?
How will you integrate your app with the existing analytics tools?
One can get one of the best mobile app development services in India from Shriv Commedia and can be ahead of all the competitions present in the market.