About the Project
Rules of Squash is a visual and educational initiative designed to transform complex, text-heavy athletic regulations into a responsive, mobile-optimized digital experience. By moving away from traditional manuals, we created an interactive guide that serves players, coaches, and referees globally, ensuring the official rules are accessible anywhere—from the locker room to the court.
The Business Challenge
01 Accessibility Barriers: Official rulebooks are often dense, making it difficult for beginners to grasp "Court Basics" or "Scoring" quickly.
02 Mobile Usage Limitations: Players on the court need a fast way to check rules mid-match without scrolling through hundreds of pages of text.
03 Global Standardization: The project required a visually consistent platform that could be understood by a worldwide squash community.
04 Visual Information Gap: Explaining equipment and court dimensions requires high-resolution imagery that text-only manuals lack.
Strategic Roadmap
Visual Storytelling Approach: We utilized high-resolution action photography to illustrate rules and court basics in motion.
Modular Information Architecture: Broke down the game into four distinct, easy-to-navigate pillars: Court Basics, Scoring, Equipment, and Official Rules.
Athlete-First UX: Optimized the interface for rapid mobile browsing, ensuring key sections like "Scoring" are reachable in two taps.
Clean & Modern Branding: Adopted a minimalist aesthetic that reflects the high-energy and professional nature of the sport.
Key Features
- Interactive Rule Modules: Dedicated sections for Equipment and Scoring that provide instant answers to common queries.
- Court Basics Visualizer: A visual guide designed to teach beginners about court lines and dimensions.
- Official Rules Repository: A simplified, digital-first version of the standard squash regulations.
- Rich Media Integration: High-quality photography featuring athletes in action to demonstrate specific rule scenarios.
The Results
- →Global Resource Authority: Established the platform as a definitive digital resource for the squash community.
- →Enhanced User Engagement: High session duration for users navigating through the "Court Basics" and "Equipment" modules.
- →Mobile-First Accessibility: Successful deployment of a UI that remains functional and readable in high-glare sports environments.
- →Simplified Learning: Dramatically reduced the learning curve for new players through visual-led education.