In the electronic market wherever you will move your eyes, you will see smart phones pouring. Someone would be using a smartphone while another would be buying one. The world of mobile phones is not even a little short to experience the popularity explosion of mobile applications in it. Mobile application directly or indirectly is influencing every business on the earth to some extent.
If I go down the memory lane, a few years back mobile phones were also termed, as the cell phone was a mobile device used only for communication between two people. After a few years of advancement in technology of mobile phones, it became an over-power toy having music player, radio, camera and games, which kept people from getting bored beside the ability to make calls. Today, the advancement of mobile technology has reached to a point where it has transformed into a hyper-rich tool for business. Professionals of the business world make use of mobile to share documents, manage the project, access various business tools, check their emails, send them, and accomplish various other office tasks by using just a smart phone enabled with internet accessibility.
Among every four mobile phones in the world, one is a smart phone. Smart phones raised the usage of the internet via it and if projection is to be believed by the end of the year 2014, internet usage via the desktop will overtake mobile internet usage. Another interesting fact related to smartphones is that in 2012 almost half of the local searches were conducted on the smartphone. Four famous platforms of smart phones are iOS, android, blackberry and Windows and different devices are needed for each platform. Likewise, if you want to have a mobile application developed for your business, you have to get four different apps developed for each platform. One mobile application code is compatible with its respective platform, only.
Different Ways in Which Applications for Mobile Enhances a Business
Make your very own virtual office in the internet space: Unlike before, you do not have to be necessarily present in your actual office to manage your chores. If you have a mobile application for your business that is installed in your smartphone, you will be able to create your virtual office in a restaurant or at your holiday resort somewhere really far away. In fact, if someone has a job that requires him or her to be on the move most of the time and is equally responsible for activities in the office, for them having a mobile app is a boon.
Improve your relationship with your customers: Customers respond via the mobile application of any business more frequently than via email or websites. Apps will become the communication bridge between you and your customers and clients. Apps can be used to improve a customer’s interactive experience with your business by providing them the option to view sales catalogues of products or services. You can experience growth in business if you let customers book for your services or let them order your products via the app.
Marketing budgets can be shortened: Nowadays, competition is very tough in every industry and relying entirely on word of mouth for marketing of your occupation is not an option. Whether you have to spread the word about your product, service or event for marketing, a huge human resource and capital budget is needed in the current time. However, mobile applications come as savior in this situation as well. Mobile applications can be used techniques like push notification to promote products or services to target audiences, that too by spending very less money.
As I do not want my blog to be extremely long I am ceasing to write, but the benefits of mobile application development for your business does not stop here. Therefore, do not waste time and get your very business mobile application developed soon.
Conclusion: In this blog, I have tried to highlight some of the capabilities of mobile apps and the kind of benefits it has to offer to business these days.